Premium Gold and Terra Ingredients have reached an exciting milestone with the launch of a new fonio product, now available to U.S. shoppers.
When we first told the story of Premium Gold and Terra Ingredients last year, the partnership was still in its early stages. It was a convergence of two like-minded companies, united by a commitment to sustainable agriculture, minimal processing, and the belief that consumers deserve to know where their food comes from. Today, that vision has become something you can hold in your hands.
Premium Gold Natural White Fonio is now available online, with plans for broader retail distribution in the near future. It is offered in 10 oz and 2.2 lb bags, and each package features certifications that reflect both companies’ core values: Non-GMO Project Verified, Gluten Free Certified, Kosher, Allergen-Free, and Celiac-Safe.
Fonio: A Gluten-Free Grain Worth Knowing
For those unfamiliar with fonio, it is one of Africa’s oldest cultivated grains, grown for thousands of years across the Sahel region, especially in Senegal, Guinea, and Mali. Naturally gluten-free, fonio is rich in iron, fiber, and essential amino acids, including methionine and cysteine, which are limited in other grains. However, despite its nutritional benefits, fonio remains largely unknown outside West Africa and parts of Europe. Premium Gold and Terra Ingredients aim to change this.
In addition to its nutritious profile, fonio is also notable for its culinary versatility. Its mild, nutty flavor and delicate texture make it suitable for grain bowls, breakfast porridge, pilaf, and baked goods. It cooks in about four minutes, faster than rice or quinoa, offering both convenience and nutrition. For those seeking gluten-free options or wanting to diversify their grains, fonio provides a unique alternative.
Premium Gold Natural White Fonio: A Product Built on Partnership
Each bag of Premium Gold Fonio is sourced from Terra Ingredients’ established grower programs in West Africa, which prioritize ethical sourcing, Fairtrade practices, and supply chain transparency. Terra provides the grain, while Premium Gold brings the brand, retail partnerships, and a history of delivering clean, minimally processed foods to health-conscious U.S. consumers.
Terra’s Director, Peter Carlson, notes that reaching everyday American consumers, rather than just manufacturers, requires a trusted retail brand like Premium Gold. The new packaging, developed under the updated Premium Gold Foods identity, is clean, bold, and consistent with the rest of the product line, clearly communicating quality and transparency.
The back-of-package story goes further, positioning fonio as more than just a product, but as a purpose: “Quick to cook and endlessly versatile, fonio brings global tradition and everyday nutrition together at your table.”
For a company that has long believed consumer education is the foundation of long-lasting brand success, every element of the packaging is intentional, including QR codes linking to recipes and usage tips at PremiumGoldFoods.com.
A Rebrand That Brings It All Together
The launch of Premium Gold Fonio coincides with a broader transformation of the Premium Gold brand. Historically known for its heritage flax products, the company is transitioning to Premium Gold Foods, reflecting a more cohesive vision. The updated visual identity now unifies the full product line, including flax seed, flour, pancake and waffle mix, and fonio, under a single, recognizable look.
Rooted in Regenerative Values
This launch is significant for more than just the product. Both Premium Gold and Terra Ingredients are dedicated to agricultural practices that sustain the land, support farmers, and provide nutrient-dense food. Premium Gold maintains direct relationships with growers and oversees the supply chain from planting to processing, while Terra’s fonio program in West Africa follows Fairtrade principles, ensuring fair compensation for local communities as demand increases.
These features define the product itself. Consumers who trust Premium Gold for flax can expect the same standards for fonio: single ingredient, minimally processed, fully traceable, and grown to benefit both people and the planet.
Where to Find It
You can easily order 10 oz and 2.2 lb bags of Premium Gold Natural White Fonio online at PremiumGoldFoods.com, Amazon, Walmart, and more online retailers to offer these products in the coming weeks.
As Premium Gold expands its footprint, the new fonio products will also become available in grocery stores nationwide. Customers interested in being among the first to know about retail availability or exploring recipes, cooking tips, and the full story behind the grain are encouraged to visit their website.
A Small Grain, A Big Moment
The story of fonio in the U.S. is still in its early chapters. Those who know it best, such as the farmers who grow it, the food scientists who study it, and the West African communities who have depended on it for generations, have long understood its potential. The work now is to introduce it to the rest of the world in a way that is honest, educational, and worthy of the grain’s own history.
For Terra Ingredients, that means continuing to build the supply chain and grower relationships that make ethical sourcing possible at scale. For Premium Gold, it means bringing the same commitment to transparency and quality that earned trust through flax. Now, that commitment is being applied to something new.
Together, we are betting that American consumers are ready for fonio. With the right introduction, the grain can find a lasting place in kitchens from coast to coast. If their track records are any indication, it is a bet worth watching.
Try Premium Gold Fonio
Available now at PremiumGoldFoods.com and other online retailers in 10 oz. and 2.2 lb. sizes.
Certifications: Non-GMO Project Verified · Gluten Free (WFCF) · Kosher (OU) · Allergen-Free · Celiac-Safe · Made in USA
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